Advantages of Advertising through PPC:
ADVERTISEMENTS:
This is beneficial to business, traders, customer and society as a whole. Advertising offers the
following advantages. Learn the Advantages of PPC and Apply PPC on your website by
PPC Training in Chandigarh.
following advantages. Learn the Advantages of PPC and Apply PPC on your website by
PPC Training in Chandigarh.
(1) Introduces a New Product in the Market:
Advertising plays an important role in the addition of a new product in the market. It stimulates
people to buy the product.
people to buy the product.
(2) Expansion of the Market:
It allows the manufacturer to develop its market. It helps to explore new markets for the
product and to retain existing markets. It plays an anchor role in expanding the commercialization
of the manufacturer's products, even when transmitting to customers who live in remote and
remote areas.
product and to retain existing markets. It plays an anchor role in expanding the commercialization
of the manufacturer's products, even when transmitting to customers who live in remote and
remote areas.
(3) Increased Sales:
Advertising promote mass production of goods and boost sales volume. In other words, sales
can be expanded with further advertising damages with each development in sales, sales
damages will decrease.
can be expanded with further advertising damages with each development in sales, sales
damages will decrease.
(4) Fights Competition:
Advertising is a great help to meet the competitive forces that prevail in the market. Continuous
advertising is very essential to save the product from the clutches of competitors.
advertising is very essential to save the product from the clutches of competitors.
(5) Enhances Good-Will:
Advertising is essential to increase the goodwill of the concern. It presents the manufacturer
and its product to people. Repeated advertising and better product quality give the manufacturer
more reputation and increase goodwill by concern.
and its product to people. Repeated advertising and better product quality give the manufacturer
more reputation and increase goodwill by concern.
(6) Educates The Consumers:
Advertising is educational and dynamic in nature. It familiarizes customers with new products
and their various uses and also educates them about the new uses of existing products.
and their various uses and also educates them about the new uses of existing products.
(7) Elimination of Middlemen:
Its objective is to establish a direct link between the manufacturer and the consumer, thus
eliminating marketing intermediaries. This increases the manufacturer's profits and the
consumer gets the products at lower prices.
eliminating marketing intermediaries. This increases the manufacturer's profits and the
consumer gets the products at lower prices.
(8) Better Quality Products:
Different products are advertised under different brands. A branded product ensures a
standard quality for consumers. The manufacturer provides quality products to consumers
and tries to gain their confidence in their product.
standard quality for consumers. The manufacturer provides quality products to consumers
and tries to gain their confidence in their product.
(9) Supports The Salesmanship:
Ads greatly facilitate a seller's work. Customers are already familiar with the product being
sold by the seller. Seller selling efforts are largely supplemented by advertising. It has been
rightly pointed out that "selling and advertising are a cup, a saucer, a hook, an eye, a
key or a locker."
sold by the seller. Seller selling efforts are largely supplemented by advertising. It has been
rightly pointed out that "selling and advertising are a cup, a saucer, a hook, an eye, a
key or a locker."
(10) More Employment Opportunities:
Advertising provides and creates more employment opportunities for many talented people
such as painters, photographers, singers, draftsmen, musicians, models and people who
work in different advertising agencies.
such as painters, photographers, singers, draftsmen, musicians, models and people who
work in different advertising agencies.
(11) Reduction in the Prices of Newspapers and Magazines :
Advertising is added useful to curtail the amount of newspapers and magazines, etc. The
cost of obtaining a newspaper is largely convinced with the ads posted there.
cost of obtaining a newspaper is largely convinced with the ads posted there.
(12) Higher Standard of Living:
The experience of advanced nations shows that advertising is largely responsible for
raising the living standards of people. In the words of Winston Churchill, "advertising
nurtures the power of consumption of men and creates desires for a better standard of
living". By bringing a different variety and better quality products to consumers' awareness,
it has greatly helped to raise the standard of living in a developing economy such as India.
raising the living standards of people. In the words of Winston Churchill, "advertising
nurtures the power of consumption of men and creates desires for a better standard of
living". By bringing a different variety and better quality products to consumers' awareness,
it has greatly helped to raise the standard of living in a developing economy such as India.
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