What are call only ads in Google AdWords?

As the name implies, call-only advertising in Google AdWords is a type of mobile ad 
that launches direct calls to the advertiser rather than sending traffic to a website or 
landing page. They look different from traditional mobile text ads, even those using call 
extensions. Learn PPC Training in Chandigarh is the best way to learn Advertisements 
Here's an example that shows differences in two types of ads:

Read Ad is a standard text ad with call extensions. Clicking on the blue text will send 
users to the website or landing page, while clicking on the gray phone number starts 
the call. The "green ad" is a call-only ad in which a click on the blue text initiates a phone call 
and there is no option to visit the advertisers' website or the landing page.

When setting up a call-only ad campaign on Google, here are 5 suggestions to improve your 
results and generate more leads.

1: Highlight the value of an immediate call in your ad text

Call-only ads must be written and structured differently than traditional ads.Explain what the 
user earns is important because the call-only ads are the weather next to the farm, then do
 it. Here are some examples:

• Talk To An Expert – Call Now
• Schedule Your Estimate – Call Today
• Get a quote in 5 minutes - Talk to a specialist

2:Only run ads when you are able to answer calls

While it's great to run ads all the time, call-only ads should run only when there's a real 
representative of your company available to make the call. Never send single-call 
announcements to a recorded navigation menu or voice mail, as it is a waste of money.

3: Set up your call only ads in their own campaign

This allows several benefits including ad-play targeting at the campaign-level,
 creating call-only ads, and manual adjustment CPC bids, rather than ad group
 or word level. Fkey. From the point of view of the analysis, it is also easier to evaluate 
call-only ads when they are hosted in your own campaign.

4: Use exact match keywords with transactional intent

 Consider the intention to search for "local painter's appointments" versus "local painter's

 reviews". The first search clearly demonstrates the transactional intent, while the second 
search may seek to buy services or simply investigate local companies.The replica 
keyword type generates calls for keywords only, which are pre-selected results
 due to their transaction related nature.

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5: Manually increase your cost per click bids

Call-only ads tend to cost more per click than regular text ads because it's basically an
 automatic conversion. Do not be afraid to bid up to $ 30 or $ 40 per call. What makes the 
most sense: spend $ 100 for 10 clicks on your website and get a converted lead or spend 
$ 100 for 2 phone calls of transactional searches.

How do I set up a call only ad campaign in Google AdWords?

 To start a call-only campaign, sign in to your Google AdWords account, click the Add 

campaign button and select a search network campaign. On the next page, select the 
call-only ad type and finish setting up your campaign in terms of location targeting, 
keywords, ads, etc. There are additional details for setting up a call-only ad campaign 
on Google, so be sure to check out Google's help. tutorial on the subject.

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