10 Reasons Facebook Ads Beat Boosted Posts
We get asked all the time – “Why is making ads better than just boosting posts?” It’s a
great question and one that merits a little examination.
great question and one that merits a little examination.
If your business is posting on Facebook, you’re getting a everyday popup: “This post is
performing better than analogous posts. Would you like to boost it?”
performing better than analogous posts. Would you like to boost it?”
That’s Facebook’s way of getting you into its advertising environment. The thing is, you
can get stuck just boosting posts, and miss out on all the benefits of all the things the
full suite of Facebook Ads let you do.
can get stuck just boosting posts, and miss out on all the benefits of all the things the
full suite of Facebook Ads let you do.
Here’s a list of 10 of Facebook Ads benefits …
Choosing Objectives: Facebook’s Ads Manager tool allows you to not only pay to
get your posts in front of your gallery, but also allows you to choose what you want the
gathering to do. For example, having people click over to your site is great, but what
if you just want them to watch a video? Facebook charges much less for ads that
keep people inside Facebook, so you come out way ahead when you optimize
by objective.
get your posts in front of your gallery, but also allows you to choose what you want the
gathering to do. For example, having people click over to your site is great, but what
if you just want them to watch a video? Facebook charges much less for ads that
keep people inside Facebook, so you come out way ahead when you optimize
by objective.
Saved Audiences: We all know that Facebook’s audience targeting is great. But if
you have to choose your audience time and again for each post, you can waste
valuable time going down the targeting rabbit hole. With saved audiences, you can
create, edit, duplicate, and change audiences across ads again and again.
you have to choose your audience time and again for each post, you can waste
valuable time going down the targeting rabbit hole. With saved audiences, you can
create, edit, duplicate, and change audiences across ads again and again.
Time Management: On boosted posts, Facebook does allow you to set a per diem
and adjust a daily time frame. Ads Manager goes a step further, giving you the option
of daily or lifetime budgets, setting or removing end dates, and even dayparting ads
that only need to run at certain times of day.
and adjust a daily time frame. Ads Manager goes a step further, giving you the option
of daily or lifetime budgets, setting or removing end dates, and even dayparting ads
that only need to run at certain times of day.
Budget Control: The budget on boosted posts is added automatically by Facebook
as a suggestion when you click the boost button. When you create your ads,
however, you get the option of placing an account-wide and/or a campaign-wide
budget cap as a safety valve to keep your ads from overspending.
as a suggestion when you click the boost button. When you create your ads,
however, you get the option of placing an account-wide and/or a campaign-wide
budget cap as a safety valve to keep your ads from overspending.
Testing Creative: Although Facebook has recently rolled out the option of
adding a video to your boosted post, the ads manager contains multiple ways to
test image and video creative against each other that simply aren’t available through
a boost. Bonus: there’s an integrated, free-to-use stock image gallery inside
Facebook Ads Manager.
adding a video to your boosted post, the ads manager contains multiple ways to
test image and video creative against each other that simply aren’t available through
a boost. Bonus: there’s an integrated, free-to-use stock image gallery inside
Facebook Ads Manager.
Custom Tracked Audiences: Facebook’s custom audience tools are growing so fast
they’re almost impossible to keep up with, and although some custom audience
options are now available through boosting posts (pixel integration being the most
advanced), making ads in Ads Manager allows you to create “And-Modified” audiences.
For example, you can make an audience of people who went to your form fill page and
didn’t get to your thank you page, so you can remarket to them using a “conversions”
objective.
they’re almost impossible to keep up with, and although some custom audience
options are now available through boosting posts (pixel integration being the most
advanced), making ads in Ads Manager allows you to create “And-Modified” audiences.
For example, you can make an audience of people who went to your form fill page and
didn’t get to your thank you page, so you can remarket to them using a “conversions”
objective.
Deeper Reporting: Your business’s bottom line depends on much more than Likes
and Comments, so your reports should show you exactly what effect your ads are
having on your audience. Although you can create custom reports with boosted
posts, you get a clearer picture of everything ads are doing when you create them in
the Campaign structure within Ads Manager.
and Comments, so your reports should show you exactly what effect your ads are
having on your audience. Although you can create custom reports with boosted
posts, you get a clearer picture of everything ads are doing when you create them in
the Campaign structure within Ads Manager.
Placement Management: Facebook recommends using automatic placements
when creating ads, and boosted posts will automatically go to all placements available
for that post. But if you’re looking for one placement (say the FB newsfeed) and not
another (instagram), you’re out of luck.
when creating ads, and boosted posts will automatically go to all placements available
for that post. But if you’re looking for one placement (say the FB newsfeed) and not
another (instagram), you’re out of luck.
Beta Programs: Most of the cool tools and features listed above came about
through testing within Facebook Ads Manager. There are dozens of tests rolling
through Facebook ads every day, and the only way to access them as an advertiser
is to use ads instead of boosted posts.
through testing within Facebook Ads Manager. There are dozens of tests rolling
through Facebook ads every day, and the only way to access them as an advertiser
is to use ads instead of boosted posts.
Custom Email List Audiences: Maybe the best audience tool Facebook allows
businesses to use within Ads Manager is the ability to create custom audiences
from emails lists you’ve grown outside of Facebook. Because Facebook is one
website, it removes the burden of double opt-in list creation and spam law compliance
by simply hashing the data used in your uploaded lists. That way, audiences and
advertisers are both protected, while allowing you to connect Facebook ads to your
most valuable leads and customers.
businesses to use within Ads Manager is the ability to create custom audiences
from emails lists you’ve grown outside of Facebook. Because Facebook is one
website, it removes the burden of double opt-in list creation and spam law compliance
by simply hashing the data used in your uploaded lists. That way, audiences and
advertisers are both protected, while allowing you to connect Facebook ads to your
most valuable leads and customers.
0 comments:
Post a Comment