What Are PPC Ad Customizers?

PPC ad customizers are a Google Adwords feature that lets you change the
 details in your PPC ads and do it dynamically, which means you can make 
instant changes when you need them. You can change:

• The size and dimensions of the product
• Color details
• Level of inventory left
• The price
• Seasonal sales, sales events and discounts on the fly, and
• Countdown

If you manage a large number of PPC advertising campaigns on a broad 
set of products, ad customizers allow you to make quick changes to a central 
spreadsheet, upload changes to the spreadsheet in Google Adwords, and 
view all updated changes in your different campaigns, without having to
 change each and every one of them by hand. Learn Ad Customizer using 
 PPC Training in Chandigarh.  

The main benefit of PPC Ad Customizer are :

"Ad customizers allow you to show very relevant ads to your customers, in real
 time, even when you have thousands of products, services and promotions, 
all change every day."

With ad customizers, you can customize your ads according to:

• What products your potential client is looking at
• On what sites are you browsing to find the product
• What device are you using to navigate the product
• When they look at your product

In other words, the customization program fully responds to the search 
behavior of your potential customers. The program will dynamically take 
the product information that is most relevant to what each potential 
customer is looking for and insert into the text of your ad.

As you can imagine, this will save you countless hours of work, which 
will allow you to do other more important things and allow you to deliver
 a personalized advertisement to each of your clients, based on your own
 search / search criteria. Incredible true?

Based on what you know your potential potential is looking for, you can 
set up your ads to be urgent when you see customers searching for the 
same product on your page and on your competitors' pages at the same 
time. Ad Customizer is the very important part of  PPC advertising learn
 ad Customizer with PPC Training in Chandigarh.

How Ad Customizer Works

Let's say you sell kitchen appliances. Organize your campaigns so that
 each campaign focuses on a separate category of kitchen appliances
 with an ad group assigned to each brand.He has noticed that his clients 
often look for a model within a brand but end up buying a different model, 
so he has discovered that the brand is more important for this group of 
customers than the exact model. You want to create a set of ads that, 
therefore, draw attention to the wide variety of models offered within 
this particular brand.

So, what you should do is change your PPC text ad to highlight the number 
of models you're selling within this brand category and the initial price, so
 that when customers see your ad, think: wow, well, this guy is selling a 
wide range of brand models that I'm most interested in, so I'm going to 
click on your ad! To do this, you must customize your ad by ad group, using
 the "Campaign targeting" and "Ad group targeting" columns in the data
 spreadsheet.