What is PPC & how can it help business?

Most businesses use it and those who don’t, should. It’s a great way of advertising and, if done correctly, can bring in so much business for your company. But, what exactly is PPC?

Well, to explain, we communicate to adept digital marketers and dominant web designers in Essex, Revive. Digital. They’ve been working in digital marketing for 10+ years, so they know their stuff. See, businesses that don’t know what PPC is, may be hesitant about using it. And that’s okay, any smart person wouldn’t invest in something they know nothing about.

However, you’re reading this. Which means, you’re probably interested in finding out more about PPC, right? If so, you’re in the right place In this post, you’ll find out more about PPC – what it is, how it works and why it’s essential to use. We cover it all, so you can understand PPC a little more. Get ready to learn about PPC with PPC Training in Chandigarh.

 What is PPC?

Digital marketers love to shorten things. SMM, SEO, SERPs – we could go on. All you need to know is that PPC means Pay Per Click. It’s a form of advertising on search engines like Google, Bing and Yahoo (however, as Google is the biggest, we’ll be talking about it in length – sorry Yahoo and Bing). It means that your business can get extra exposure on search engines, that it might not get organically. So many companies use PPC, on Google alone, to better target consumers searching for related terms.

Tools like Google AdWords let you analyse the market, and help you find some selected keywords that your business performs well in online. From the dashboard, you can conduct keyword research, monitor campaigns and start/pause them with the click of a button. Okay, we’ve made it sound simple but it’s not something anyone can do – without practice. Learn how to manage ppc campaign with PPC Training in Chandigarh.

Google AdWords launched back in 2000, and since then has grown to become the largest form of PPC advertising. You can use Google AdWords to: advertise products, bring in website traffic, increase sales and conversions and promote your brand on search engines.

How it works – PPC

So, on  Google AdWords, you’ll have to create yourself an account before you can dive in and start advertising. When you search for something on Google, the little phrase you type into the search bar, returns pages and pages of websites relevant to your search. Sometimes, the top 4 search returns will be ads. These are usually marked with a green ‘ad’ box, so that users know – well, that they’re ads. PPC or Pay Per Click, means that the person advertising will be charged every time their ad is clicked on – hence the name.

These ads can appear in the forms of websites, shopping ads and more. Every time one of these ads are clicked, the advertising company will be charged. Your CPC, or cost per click, is determined by multiple factors. It’s basically cost divided by conversion = your CPC. It is quite technical, so we commonly leave it to the PPC pros. However, dependent on the keyword your bidding on, your CPC may be larger.  Get more knowledge about PPC along with PPC Training in Chandigarh.