The Difference Between Website Impressions and Clicks

Difference Between Website Impressions and Clicks

In website marketing, the terms print and click appear again and again. Both are means 
to measure one thing: the effectiveness of your advertising. What is the difference, and
 which is better?

Impressions

Impressions are the most basic and completely mundane interaction you can have with a 
page. In fact, it's just an interaction. An impression is a view. When your ad is uploaded and 
displayed in front of a user, that is an impression.

What is the point of the impressions? Well, you can not have clicks without impressions. 
Users must see their ads before they can decide whether to click on them or not.

This is known as CPM, or Cost Per Mille, where Mille means a thousand. Therefore, if you pay 
$ 1.50 for CPM, $ 1.50 will generate 1,000 impressions in your ads. A thousand people will 
see your ads, and all you had to do was pay less than two dollars.

 

Clicks

Now for clicks One click, simply, is always when a user clicks on your ads. However, this is 
a bit more complicated.

However, there is a bit of filtering behind the scenes. A competitor decides that he wants to 
exhaust his budget, so they sit on his website and click on his ad repeatedly, again and again,
 thousands of times. This would normally deplete your account. With filtering, however, those
 only count as one single click.

Clicks are much, much more important than impressions, for a reason. Think about how 
you need an impression to get a click. Similarly, you need a click to get a conversion.

DIY Optimization

On any platform other than Facebook, you must choose between the cheap and ineffective
 CPM and the effective but misleading CPC. The choice must be clear; CPC is the winner,
 as long as you do it well. It has the potential to invest a large budget in CPC with no return, 
but it is not difficult to optimize your ads to maximize your CPC returns.

• Start with a broad orientation and reduce time. If you start with 100 keywords to guide, 

you can find the 10 best ones. If you start with 10, you may only find one or two effective
 keywords.

• Use the geographic components in your ads, taking into account several features of the 

location, such as weather and local events.

• Try different locations for different ads, to see if one will work better than another.
• Do not abandon the keywords simply because they do not work immediately; They may

 have seasonal fluctuations or simply be outdated at the moment.

• Use negative keywords whenever possible, to avoid the possibility of showing your ad 

for queries, associate your keyword but not related to your product.

• Try different copies and, when relevant, images. You can behead a series of variations 

at the same time; You are not limited to just two.

• Pay consideration to your quality score, when using Google CPC. This will disturb 

your bid and the placement of your ads.

• Learn when it’s time to stop examination and start investing in your best performers

 whole-hog.

By :- PPC Training in Chandigarh